Meet our Leadership Team

With decades of experience as industry practitioners and market catalysts, TecHome Advisors guides clients through a structured process to turn concepts into cash.

Joe Lautner


Joe Lautner is principal of TecHome Advisors, helping builders, suppliers and their channel partners grow connected IoT business opportunities. Joe launched the first successful IP-based, open standards home control solution leading all marketing and sales efforts through to acquisition by Nortek.  Over his 10+year tenure with Nortek, Joe held senior positions in product management, marketing, sales management and strategy development. He holds a board seat on the Consumer Technology Association's Smart Home Division and is a past Smart Home Chairman. Joe is particularly passionate about the opportunities for connected home technology's impact on healthy home living, renewable energy, natural resource management and adaptive applications to help people live happily and longer in their homes. He helps manufacturers, builders and other channel participants develop and execute effective go-to-market strategies, tactics and messaging for solutions sold through the professional install and builder channels.

John Galante


John Galante is president and co-founder of AE Ventures, a hosted event innovator that drives extraordinary progress at the intersection of technology and construction via dynamic B2B engagement. Galante has additional experience as a publisher, editor and business development leader with EH Media and worked in event development and management for several years with Reed Exhibition Companies. He also has a wealth of experience in the association realm, having served on a number of industry boards and committees, launched associations and worked as a senior staff member of the Consumer Technology Association and chief staff executive of the Security Industry Association.

Nancy Franco

Executive Vice President

Nancy Franco is executive vice president and co-founder of AE Ventures, leading the company’s strategy development and execution across all core functions. She has managed the launch and development of all of AE Ventures' hosted events, including the TecHome Builder Summit and Total Tech Summit. Prior to AE Ventures, Franco worked on award-winning events serving the custom electronics and residential security industries at EH Media. She has additional experience working on technology tradeshows as a member of the IDG team. She is a graduate of Johnson & Wales University.

What We Do

We develop actionable plans that help builders, suppliers and their channel partners
position and go to market.

For Suppliers

Market Research & Validation
Go To Market Planning
Builder Standard and Sell-Through Strategy
Builder Program Development
Channel Partner Development
Ecosystem Partner Development

For Builders

Home Tech Program Assessment
Home Tech Strategic Intent
Home Tech Merchandise Plan
Design/Production Plan
Customer Care
Marketing Plan
Sales Plan
Aftermarket Options

Key Benefits of Engagements

  • Speed to Market: develop, validate and deliver plans quickly, save time and money
  • Executable Plans: programs meet market and channel requirements
  • Phased Approach: move through phases based on finding, need and opportunities
  • Maximize sell-through

"THA is truly experts in our channel..we got a 3rd party view of our business that understands exactly how our business works. Brilliant!" - THA client

Let’s accelerate the adoption of technology in new homes!

Contact us to learn more about how we can help you achieve your top priorities.


Through our affiliated TecHome Builder media we help the industry
go fast with research guides and other essential content

Developing a TecHome Merchandising & Marketing Plan

Selling to and Through Builders

Housing Stat Pack

Get in touch...

To arrange a consultation, send us a message.